Arab Sellers Academy
Arab Sellers Academy
Module 2 – Choosing Your Product
M2 Call – 30/3/2020

Amazon FBA

Video/Text

M2 Call – 30/3/2020

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Course Structure

Introduction

Welcome To Arab Sellers Academy

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Module 1 - Foundation

Welcome To Module 1

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1. Amazon FBA Business Model Overview

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3. The 80/20 Rule

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4. Success Secrets with This Course

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5. Amazon Success Secrets

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6. Understanding Your Goals

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7. Benefits of Brand Building

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8. Business Structures

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9. Private Labelling

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10. Amazon FBA Fees

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11. Amazon Marketplaces

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12. Amazon Seller Central Introduction

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13. How to Open a Payoneer Account

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14. How to Sell on Amazon from Non-Approved Countries

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15. Important Seller Central Guidelines

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16. Seller Central Account Setup

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17. Account Review or Suspension

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18. Seller Central Dashboard Walkthrough

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19. Module 1 Recap

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Module 1 Checklist/Resources

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Module 2 - Choosing Your Product

1. Welcome To Module 2

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2. Important Amazon Definitions

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3. Why You Need a Product Opportunity List

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4. Evaluation Phase Intro

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5. Recognizing Good Product Opportunities

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6. Categories To Sell In

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7. Gated Categories

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8. How To Sell in Gated Categories

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9. Products To Avoid

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10. Product Selection Criteria

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11. Tool Walkthrough

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13. How to Find the Main Keyword

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16. Patent Search

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17. Module 2 Recap

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M2 Call - 30/3/2020

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Module 2 Checklist/Resources

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Module 3 - Finding Suppliers

1. Welcome To Module 3

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2. Important Suppliers & Legal Definitions

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3. Where To Source Products

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4. Sourcing System

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5. Building Relationship with Suppliers

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6. What You Need Before Contacting Suppliers

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7. How To Register A Domain Name

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8. Host Your Domain & Create an Email Address

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9. General WordPress Settings

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10. Create Your Homepage

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11. How To Find Suppliers in the USA

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12. Finding Suppliers in Alibaba

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13. Initial Contact with the Supplier

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14. Negotiation Tactics

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15. Ordering Samples

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16. Module 3 Recap

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Module 3 Call 8/6/2020

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Module 3 Checklist/Resources

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Module 4 - Initial Inventory Order & Shipping

1. Welcome To Module 4

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2. Analyzing Samples & Choosing A Supplier

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3. How Much Inventory To Order

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4. Best Shipping Options

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5. Important Legal Documents

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6. Ocean Freight

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7. What To Do In The Evaluation Phase

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9. UPC vs. FNSKU

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10. How To Buy Your UPC

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11. Creating a Basic Product Listing

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12. Preparing Your Product FNSKU

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13. Packaging Types

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14. AQL Standards & China Inspection Services

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15. FBA Shipment Preparation

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16. FBA Shipment Walkthrough

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17. Engage With Your Market

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18. Module 4 Recap

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Module 4 Call 15/6/2020

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Module 4 Checklist/Resources

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Module 5 - Evaluation Phase

1. Welcome To Module 5

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2. Search Find Buy Concept

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3. Evaluation Campaign Overview

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4. Evaluation Campaign Funnel (Part 1)

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5. Evaluation Campaign Funnel (Part 2)

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6. Giveaway Contest Email Templates

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7. How To Create A Facebook Page

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8. Facebook Ads Manager Walkthrough

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9. Facebook Pixels and Custom Conversions

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10. Audience Targeting

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11. Ad Creatives and Ad Copy

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12. Split Testing and Campaign Optimization

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13. How To Create A Fulfillment Order

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14. Getting Your First Reviews

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15. Placing Your Second Inventory Order

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16. Module 5 Recap

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Module 5 Call 22/6/2020

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Module 5 Checklist/Resources

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Module 6 - Packaging and Creating Your Brand's Assets

1. Welcome To Module 6

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2. Finding Freight Forwarders

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3. Freight Forwarder Interview Questions

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4. What You Need Before Placing Your Next Inventory Orders

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6. Custom Package Design

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7. The Power of Package Inserts

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8. Understanding The True Product Cost

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9. Why You Need Brand Assets

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10. Building Your Brand Website

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11. Registering Social Media Accounts

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12. Creating Content for Your Brand

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13. Creating Landing Pages for Package Inserts

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14. Module 6 Recap

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Module 6 Checklist/Resources

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Module 7 - Product Listing Creation

1. Welcome to Module 7

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2. Why You Need a Well-Written Listing

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3. Keyword Research Fundamentals

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4. Primary Keywords

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5. Secondary Keywords

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6. Reverse ASIN Search

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7. Misspellings and Brand Keywords

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8. Single Words List

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9. Anatomy of a Product Listing

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10. Writing Powerful Titles

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11. Writing Bullet Points

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12. Writing Beautiful Product Descriptions

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13. Product Images That Convert

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14. How To Price Your Product

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15. Coupon Stack

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16. Product Listing Optimization

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17. Creating The Entire Listing

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18. Do You Need Automatic Follow-Up Emails?

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19. Module 7 Recap

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Module 7 Checklist/Resources

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Module 8 - Ranking Phase

1. Welcome To Module 8

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2. Why We Do Ranking Campaigns

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3. Amazon Ranking Process (Part 1)

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4. Amazon Ranking Process (Part 2)

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5. Ranking Campaign Overview

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6. Rinse & Repeat

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7. What To Do If You Run Out Of Inventory

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8. Module 8 Recap

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Module 8 Checklist/Resources

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Module 9 - Amazon Sponsored Ads (PPC)

1. Welcome To Module 9

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2. When and Why You Need Amazon Sponsored Ads

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3. Amazon Sponsored Ads Introduction

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4. Amazon Ads Campaign Structure

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5. Setting Up Your PPC Campaigns

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6. PPC Campaign Automation

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7. PPC Campaign Optimization

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8. Data and Reports Tracking

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9. Module 9 Recap

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Module 9 Checklist/Resources

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Module 10 - Advanced Tactics and Strategies

1. Welcome To Module 10

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2. Business Growth Mindset

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3. Customer Service on Amazon

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4. Split Testing

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5. Coupon Ad Campaigns

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6. Amazon Lightening Deals

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7. Amazon Promotions

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8. Creating Amazon Promotions

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9. Product Variations (Parent-Child Listing)

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10. When To Launch Your Second Product

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11. Different Methods To Grow Your Business

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12. Amazon Brand Registry

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13. Dealing with Hijackers

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14. Hiring Your Team Members

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15. Growing vs. Selling Your Business

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16. Module 10 Recap

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Bonus: How To Outsource Content

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Module 10 Checklist/Resources

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Bonus 1. Supplier Reverse Engineering

1. Supplier Reverse Engineering

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2. Supplier Tracking

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Bonus 2. My $5000 Mistake

My $5000 Mistake Report

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Bonus 3. Q&A Calls Recordings

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Bonus 4. Google Ads For Amazon Sellers

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L1 - Google Ads Interface Walkthrough

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L2 – Keyword Matching Types

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L3 – Campaign Structure & Bid Strategies

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L4 – Ad Groups & Ads Creation

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L5 – Bid Adjustments

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L6 – Ad Extensions

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L7 – Quality Score & Ad Rank

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Bonus Lesson - Hal Varian Video

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L8 – How To Write an Ad That Gets the Click

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L9 – Campaign Optimization & Conversion Tracking

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L10 - Differences For Amazon Sellers

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L11 - Landing Pages

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L11 – Research Tools

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Bonus 5. YouTube Ads For Amazon Sellers

YouTube Ads For Amazon Sellers Part 1

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YouTube Ads For Amazon Sellers Part 2

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Bonus 6. Messenger Ranking Campaign

Messenger Ranking Campaign

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Progress

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Teacher

sayed

ElSayed ElAssal is an expert Amazon FBA entrepreneur who has started his Amazon business in 2013. Now after 7 years, he's teaching Arab people how to build a profitable Amazon business.

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